The 'Greatest of All Time' Timepiece: Unveiling the Hublot Big Bang Tourbillon
A watch that stops time in its tracks!
Published: January 21, 2026
LVMH Watch Week is a prestigious event, and this year's showcase in Milan and New York unveiled some remarkable timepieces. Among them, the Hublot Big Bang Tourbillon, dubbed the 'GOAT Edition,' stood out as a true masterpiece.
But why the GOAT moniker? It's all about paying homage to tennis legend Novak Djokovic, Hublot's esteemed ambassador. With 24 Grand Slam titles and 428 weeks as the ATP Tour's number one, Djokovic's legacy is undeniable.
Hublot's 2024 collaboration with Djokovic, the Big Bang Unico Novak Djokovic, was groundbreaking. Its lightweight case, crafted from recycled tennis gear, set a new standard. But the brand didn't stop there.
The new GOAT Edition takes inspiration from its predecessor, using Djokovic's old Head racquets and Lacoste polos for its lightweight composite case. But it doesn't stop at the case. The watch features a larger 44mm size, Gorilla Glass crystals, and the world's strongest polymer, Titaplast, for the midcase. Despite these additions, it weighs only 56 grams, lighter than a tennis ball!
The real magic lies within. The MHUB6035 automatic calibre movement is a marvel, with a tourbillon at 6:00 and an Hublot-branded micro-rotor at 12:00, visible through the sapphire dial. But here's where it gets controversial—the mainplate. Hublot ditched the traditional solid mainplate for a 3D lattice resembling tennis racquet strings. This intricate design is a single piece of art, laser-engraved to perfection.
The tennis theme doesn't stop there. The mainspring barrel cap mimics a tennis ball, complete with a fuzzy texture and tennis ball yellow lacquer. And the strap? It's a white leather masterpiece, inspired by a tennis racquet grip, secured with velcro and colored lining.
The GOAT Edition comes in three colors, each representing a different ATP Tour court surface: blue for hard courts, green for grass, and orange for clay. The limited edition of 101 pieces matches Djokovic's ATP titles, with the number of watches in each color reflecting his victories on that surface.
Priced at $121,000, this timepiece is a collector's dream. And the mystery buyer who purchased the full set of three? They might just be the biggest Novak Djokovic fan out there.
Controversy alert: Is Hublot's interpretation of the tennis theme a stroke of genius or a missed opportunity? Could the design have incorporated more subtle tennis elements? Share your thoughts in the comments below!
